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Showing posts from June, 2021

RISING FUEL PRICES AND THE ECONOMY

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  RISING FUEL PRICES AND THE ECONOMY We have been observing since the last several months the continuous price increase in petrol/diesel prices either by oil marketing companies or by the government through increasing taxes. The oil marketing companies have been increasing the rates in tandem with the price rise in the international market and these companies are no longer compensated by the government by way of subsidies.  Under the circumstances, they have to increase the price with the upward increase in international prices. The government usually reduces the taxes when oil prices increase internationally and vice versa. However, we observed, the government is no more sticking to this policy and keeping taxes unchanged even when the oil prices in the international market have been increasing regularly. The revenues from taxes on oil is very huge and the government does not want to part with it as the central government is having a large fiscal deficit owing to heavy s...

Shift in consumers preferences due to mindset of Millennial’s

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    Shift in consumers preferences due to mindset of Millennial’s We have been witnessing a dramatic shift in consumers preferences in last couple of years or so. This shift of consumers behavior has been affecting many businesses and the businesses which were booming ten years back now have been struggling for survival and at the same time we have been witnessing many new businesses now are booming.  This shifting has been happening owing to new and innovative preferences being dominated by millennials.  The millennials population as of now in our country is estimated at 426 million which is approximately 34% of total population. The millennials, now are in age group of 25-35 years have become main determinant of upcoming businesses.  Their career growth has been gearing up at much faster speed and at the same time many millennials are now inheriting a huge wealth from their parents the baby boomers. This breed of new generation is possessing major monetary str...