INSIGHTS OF THE INDIAN ECONOMY

Investing in stock market post Covid-19 era! During the 3rd week of March 20 when corona was declared a pandemic, stock market across the world including Indian market witnessed one of the severest crashes. The investor’s confidence level was at such a low level that nobody in the market was interested to put even a single penny amid the fearful and uncertain conditions prevailing owing to rapid spread of corona virus globally. After a series of lower seller circuits, the markets at last stopped falling and settled at some levels. The US and other western countries reacted promptly to pump in liquidity in trillions of dollars in order to arrest the free fall prevailing in the market. In the month of April market again started rising with the support of aggressive liquidity infusion and stimulus packages by the world’s major economies.   As a result, we witnessed one of the fastest ever recovery in all the markets despite the fact of ever increasing numbers of Covid-19 cases all o...

OTT Platforms - A big shift in the conventional entertainment industry. An over-the-top (OTT) media service is a streaming media service offered directly to viewers via the Internet. With over 40 over-the-top media services (OTT) in India, more and more people are opting to watch content online. In the fiscal year 2018, the OTT market in India was worth ₹2150 crore and in 2019 its value grew to ₹35 billion. As per the survey, India’s video streaming industry is set to be valued by INR 11.97K crore by 2023. This growth is directly connected to the surge in the number of internet users which are expected to cross 735 million by 2021. Indian cinema suffers amid nationwide lockdown to combat the spread of novel corona virus. Many films have postponed their release and, with the increasing cases of the virus, it does not look like we will be seeing them in theatres anytime soon. Many film producers are moving towards over–the-top (OTT) platforms, digital streaming media services, to release...

  CLOUD KITCHEN AND ITS FUTURE PROSPECTS As per the latest guidelines of unlock 3.0 the restaurants are now allowed to open. However, it will take a while before they operate in full capacity. This has also led to alternate options explored by restaurateurs. Cloud kitchen being one of the alternatives for them. Cloud kitchens - also known as virtual, ghost and dark kitchens - are helping restaurants compensate for their losses since the time of the pandemic. Many see it as a profitable model, since it requires no physical space to operate from beyond a kitchen and is solely dependent on third party integrations, orders placed on calls, apps and websites for functioning. Its relevance has increased manifold during the pandemic. It is also the best way to keep your business afloat while maintaining social-distancing guidelines. Even five-star hotels are switching to this model. The five-star hotel chains are doing so with aggressive marketing on social media for their prospective c...